Fall is the “in between” time, a time of transition from the warm summer nights to cold, occasionally wet, winter days. It’s also a time of anticipation: it takes on a Janus-like quality as we start looking forward to the coming year, while keeping an eye on what is left to be done.

Wall Street eagerly announced that the recession is over, as consumers showed tangible signs of spending again – in fact, jewelry sales were surprisingly strong this holiday season. What then? Can we finally wrap up the tumultuous year and look forward to a better, brighter 2010?

Maybe. But there is still plenty of work to be done before breaking out the champagne (or prosecco,  whichever the case may be). Everyone often looks to start the year with good intents, but what about ending the year with some thoughtful preparations? What better opportunity than using this time to:

• Say “Thanks” to current & past customers – take advantage of this season of celebrations to re-kindle old ties, and prime the pump for the new years’ projects.
• Check financial forecasts for the relevant industry and start adjusting the coming year’s marketing plans based on the information.
• Review business objectives and evaluate successes (or shortcomings) and be ready to act on the findings come January!

It’s time to re-examine marketing strategies and be ready to capitalize on the economy as it improves!